Tuesday, July 10, 2018

 

OME - What Are We?

In grave danger of disappearing up my own bottom - i've been contemplating recently about what we are as a business - what services we deliver etc. What are the options? 1. Recruitment Advertising Agency - This didn't really work for us 10 years ago and so now when we get lumped into that bracket I feel that it’s especially ill-suited to what we do. 2. Media Planning/Buying Agency - we do a shed load of this so – it’s not wrong - but it’s pretty limiting and doesn't cover all the other stuff we deliver 3. "Recruiter/Employer Marcomms"? – that is so dull and pretty meaningless So...….I increasingly occasionally refer to us as a Performance Agency - in that we create campaigns, optimise, manage, report and are targeted by clients to produce tangible results - typically applications / hires. This is very much a term nicked from the consumer marketing world. But it does cover the brand work, tech work, the innovation, planning/buying, campaign mgmt, analytics, content etc. So not a terrible fit Tell you what - I think I should go back to doing something useful and leave labels, names, mission statements well alone.

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